On Monday, Adobe introduced Acrobat.com and the new collaborative services based around that site and Acrobat 9. When Adobe acquired Buzzword (an online word processor) back in October, I wrote a post titled "On Adobe's Acquisition of Buzzword and the Future of Word Processing." I argued that word processing, as we knew it, is dead. Adobe's acquisition of Buzzword was very much about building rich media documents as that's what is going to make up "word processing" in the future.
I got it partly right.
One of the really cool things about Acrobat 9, which was launched alongside Acrobat.com and ties in to Acrobat.com, is that you can embed Flash files in to PDF documents with the new Adobe Reader 9. This opens up a whole world of high-fidelity documents with Rich Internet Applications, video, animations, presentations, training materials, or 3D environments directly embedded. You get all the document control of Acrobat with all the interactivity and richness of Flash. It's made me start to think about how we might deliver educational content differently in the near future. Imagine packaging up a lecture presentation with synchronized audio, animation and slides, readings, interactive exercises, and applications which connected to real-time or asynchronous collaboration and communication all in to a single, portable file that opens on a platform that's fairly ubiquitous. You could also generate these packages on the fly using ColdFusion's PDF functionality (assuming it's updated in CF9 for this) or LiveCycle Data Services, and then control distribution and printing through Acrobat's built-in rights management features. It opens up some very interesting possibilities for content distribution.
Unfortunately, much of this functionality isn't available within the PDF services currently available on Acrobat.com (as it doesn't appear to export to the Acrobat 9 format, which isn't entirely surprising, given they just announced it today). My guess is that by the end of the year, Buzzword will enable you to embed .swf files and then export those as part of PDF output.
But that's just Acrobat 9. On Acrobat.com, there are services to collaborate on documents, collaborate in real time on just about anything, and store and share files with others. It's not exactly Google Apps or Sharepoint Services 2008, but I think for the market Adobe wants, it's a damn fine start. With Acrobat.com, Adobe isn't going after enterprise installations, like Google or Microsoft. Adobe is going after their core customer base: smaller shops with 5-20 people who need to collaborate with customers both locally and in remote locations. They want the independent designer who needs to quickly and easily share high-fidelity documents with her clients. They wants the small advertising firm who want to build high quality documents together, in real time, from the comfort and convenience of their own homes. If they get a company of 100 who uses their services, great. They, like Google, are going for the long tail but with a major twist: from the get-go, Acrobat.com is focused on collaboration.
Buzzword is a pretty decent word processor and a primitive page layout tool. You can do more with it than you can with documents in Google Docs (at least it feels that way to me). You can leave inline comments, see a history, use more fonts and colors and layout styles than you can in documents in Google Docs. Buzzword is more focused on collaboration than documents in Google Docs. That's not to say it's not without flaws: sometimes the interface just gets in the way of the app, and some interface decisions seem driven by a sense of "See what we can do!" rather than pure utility.
Neither Google nor Microsoft offer something as well implemented or as easy to use as ConnectNow. My guess is that the next generation of the more powerful (and more expensive) Adobe Acrobat Connect Professional application will probably crib some of the simplified UI and functionality from ConnectNow to improve the user experience in that application. ConnectNow is a very usable, very useful collaboration tool for small groups. GoToMeeting, WebEx, the very primitive collaboration services found in Google Docs, and (God help me) NetMeeting just don't hold a candle.
And it's nice to see that both services export documents in to something other than PDF. Recognizing that the world does, for the present moment, revolve around Microsoft Office-based formats, you can export content in to .doc format, not just .pdf (a restriction that applies to Google Docs).
This isn't an "Office killer" nor a "Google Docs killer," though Buzzword does present more of a direct attack on Google Docs than Office. This is about recognizing that collaboration, online sharing, telecommuting and cloud computing are the future. Google's pretty far along on this path. Microsoft is hopelessly delayed (though Mesh is interesting, if it ever matures). Adobe's shown just how quickly Rich Internet Applications can level the playing field even against a very large competitor like Google.
It'll be interesting to see where Google goes on the collaboration front. It's not easy stuff to do and they've got a big challenger now. Adobe's got a lot of work to do to build out the richness of their online application suite, but they've laid a solid foundation on which they can get to work.